Bank of America
Bank of America is one of the largest companies in the world with extensive retail branding and merchandising needs for its more than 5,000 locations in the United States. These elements must enhance the customer experience, seamlessly integrate with store design and brand standards, and be modular yet cost-effective. Additionally, at many of its high-profile locations, Bank of America employs custom design solutions to enhance these important retail environments. These projects require a keen understanding of the architectural environment paired with knowledge of the brand to design an impactful addition to the retail space.
Beginning in 2018, WINTER HOLBEN became Bank of America's official creative partner supporting the consumer environments design efforts including:
- Design and development of new elements for consumer environments
- Customized design application and intent drawings for locations across the country
- Ongoing management of the financial center retail branding and merchandising standards
- Coordination and collaboration with internal and external bank partners