Proctor & Gamble | East Coast, USA
Entrance Experience Design
With a long history of innovative products and a multi-national presence—P&G is behind some of the most widely-known and commonly used brands and products in personal care. P&G engaged WH to create ideas and concepts for renovating and upgrading the entrance experience at one of their top production locations.
- Create an entrance experience that better reflected the modern, state-of-the-art-facility
- Adhere to the elaborate P&G brand standards
- Include displays/features that helped to explain the culture, history, and innovation
After going through a process of ideation (coming up with big ideas and sharing inspirational examples) WINTER HOLBEN created three experience design concepts. Our concept work illustrates the wide-range of ideas we create in the beginning stages of design, designing different feeling experiences from one master brand.