Digital privacy pop-up experience concept
The concept of privacy is a thought-provoking and sometimes controversial topic in our digital world. The International Association of Privacy Professionals (IAPP), the leading consortium of industry experts and thought leaders, challenged WH to create a pop-up experience as intriguing as its subject matter.
Our approach to the concept, “Privacy is Dead,” featured decades of privacy-related media from the vast IAPP library collection. Eventgoers are guided through periods of history, differentiated through space, style and fixtures appropriate to the era.