Designing an exterior touchscreen window pilot for Bank of America
The first locations of an exciting new exterior touchscreen application put forth by Bank of America were recently installed in Boston, MA and Washington D.C. This new technology allows a touchscreen installed on the interior to be operated from the exterior sidewalk and allows anyone to search for homes on Bank of America’s robust real estate site. WINTER HOLBEN was tasked with designing a bold, engaging, and integrated graphic to surround the touch screen, encouraging pedestrians to walk up and try the touchscreen. Additionally, WINTER HOLBEN managed the coordination with the bank’s digital and graphic production partners, making sure all elements came together successfully. Creating new designs and ideas that can be brought to market is one of the many services the firm provides to Bank of America, as an ongoing creative services partner.