Bangor Savings Bank Flagship

Portland, ME

Retail Branding Strategy + Design

Bangor Savings Bank enlisted WINTER HOLBEN to create a strategy and design to elevate their newly renovated premier downtown Portland, Maine location with unique retail branding features. Our work included a series of engaging elements along the customer experience path including a liively window display, welcoming entrance artwork and branding, and interior elements. Included in this effort was the selection of enlisting local artist Ryan Adams to create a customized artwork that embodies the bank's "You Matter More" mission. His creations are prominently displayed in the vestibule upon entry and more extensively in the interior consultative zone, adding a personalized and welcoming touch to the bank's atmosphere.

Design features include:

  • Exterior and interior facing window display graphics and lighting
  • Entry vestibule artwork by Ryan Adams and welcoming "hello Portland" feature
  • Strategic interior branding and marketing placement

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bangor project image vestibule
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