National Retail Design Services
As one of the largest and most recognized financial institutions in the United States, Bank of America requires a retail experience that is not only consistent and engaging but also capable of evolving with customer expectations and brand innovation. For over five years, WINTER HOLBEN served as a primary creative services partner to the bank’s financial center design team, delivering high-level, multidisciplinary design solutions across a broad range of retail environments.
This long-term collaboration demanded seamless integration with internal teams and external vendors, as well as a deep understanding of brand, marketing, and architectural standards. Our team provided both strategic leadership and hands-on design services to help implement and evolve the national customer experience.
Scope of Services:
-
- Custom Design for High-Profile Locations
Conceptual and detailed design for flagship financial centers in major urban markets including Boston, New York, Chicago, and San Francisco. - Specialized Financial Centers
Design and documentation of advanced-technology centers, from early concept through design intent, tailored for evolving service models. - Branded Environment + Merchandising Elements
Development of merchandising systems, window displays, digital and static fixtures, and custom regulatory components to support a cohesive in-branch experience. - Brand Experience + Wayfinding
Design of custom wallcoverings, branded glass films, line-of-business identifiers, and other experiential and wayfinding elements, reinforcing brand identity. - Guidelines + Strategic Documentation
Creation and ongoing maintenance of interactive design and implementation toolkits covering financial centers, ATM vestibules, and specialized formats. - Cross-Functional Collaboration
Close coordination with internal stakeholders (architecture, marketing, brand) and external fabrication and installation teams to ensure consistent execution at scale.
- Custom Design for High-Profile Locations
Read more
