Retail Design Partnership
With more than 3,900 locations in the United States, Bank of America is one of the largest banking institutions in the country. Creating a seamless and consistent retail experience that continuously evolves at this scale requires a high level of collaboration and integration. As primary creative services partner to the financial center design team for over 5 years WINTER HOLBEN provided integral partnership working with marketing, brand, and architecture stakeholders to help develop and deliver multidisciplinary design solutions. This work involves a deep understanding of the team's vision, strategy and architectural and brand standards.
Details of retail design services provided include:
- Custom design applications for high profile/flagship locations in Boston, NYC, Chicago, San Francisco and others
- Concept design through design intent of specialized technology based financial centers (over 70 locations)
- Design and development of merchandising fixtures and elements including; window displays, custom static and digital fixtures, regulatory fixtures, and other experiential elements.
- Design and development of brand experience elements including; custom wallcovering, line of business wayfinding, custom glass film patterns, and other brand and wayfinding elements.
- Creation and maintenance of multiple detailed strategy and guidelines interactive documents (financial centers, ATMs, advanced centers)
- Close collaboration and coordination with internal stakeholders (brand, marketing, architecture) and external partners (fabrication, installation)
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