An Elevated Retail Experience
When CEO Dana Brearley and his team at East Coast Cannabis set out to create a boutique retail experience, they turned to WINTER HOLBEN to bring their vision to life. Their goal was clear: to craft a dispensary that not only stood out in Maine’s competitive cannabis market but also reflected their premium brand, Live the Adventure, through an immersive and thoughtfully designed space.
WINTER HOLBEN took a fully integrated approach—blending brand strategy, architecture, interiors, and experiential graphic design—to transform a portion of a newly constructed industrial metal building into an unparalleled retail destination. The flagship store opened in Eliot, Maine, in 2025 and was recognized with a GDUSA Award for outstanding design in environmental branding.
CLIENT TESTIMONIAL
“The entire WH team has been a pleasure to work with and we’re ecstatic about the design they’ve brought to our new flagship store!” CEO Dana Brearley.
Design Highlights:
- Customer Experience Strategy – Mapping out an intuitive and engaging retail journey
- Striking Storefront & Branding – Custom glass façade with integrated branding and visual storytelling
- Angled Vestibule & Check-in Desk – A welcoming and efficient entry point with distinct branding elements
- Custom Modular Retail Displays – Designed for flexibility, functionality, and product storytelling
- Flowing Curved Bud Bar – A dynamic consultation space with views into the kitchen and event area
- Suspended Mountain Canopy – A signature design element reinforcing the Live the Adventure brand
- Immersive Environmental Branding – Thoughtfully placed focal points and integrated digital content
This award-winning flagship store reflects both East Coast Cannabis’s commitment to quality and WINTER HOLBEN’s expertise in crafting innovative retail environments.
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Services
- Architecture & Planning
- Interior Environments
- Experiential Graphic Design
- Design Strategy & Branding
Recognition
- GD USA Cannabis Industry Design Award
Photography 16 Hoops