Boutique Retail Cannabis Experience Design

An Elevated Retail Experience

When CEO Dana Brearley and his team at East Coast Cannabis set out to create a boutique retail experience, they turned to WINTER HOLBEN to bring their vision to life. Their goal was clear: to craft a dispensary that not only stood out in Maine’s competitive cannabis market but also reflected their premium brand, Live the Adventure, through an immersive and thoughtfully designed space.

WINTER HOLBEN took a fully integrated approach—blending brand strategy, architecture, interiors, and experiential graphic design—to transform a portion of a newly constructed industrial metal building into an unparalleled retail destination. The flagship store opened in Eliot, Maine, in 2025 and was recognized with a GDUSA Award for outstanding design in environmental branding.

CLIENT TESTIMONIAL

“The entire WH team has been a pleasure to work with and we’re ecstatic about the design they’ve brought to our new flagship store!” CEO Dana Brearley.

Design Highlights:

Customer Experience Strategy – Mapping out an intuitive and engaging retail journey
Striking Storefront & Branding – Custom glass façade with integrated branding and visual storytelling
Angled Vestibule & Check-in Desk – A welcoming and efficient entry point with distinct branding elements
Custom Modular Retail Displays – Designed for flexibility, functionality, and product storytelling
Flowing Curved Bud Bar – A dynamic consultation space with views into the kitchen and event area
Suspended Mountain Canopy – A signature design element reinforcing the Live the Adventure brand
Immersive Environmental Branding – Thoughtfully placed focal points and integrated digital content

This award-winning flagship store reflects both East Coast Cannabis’s commitment to quality and WINTER HOLBEN’s expertise in crafting innovative retail environments.